When sales growth stalls, most leaders assume the answer is more tools, more people, or more activity. Boon Edam proved otherwise. By adopting the WINS Model™, they unified their teams around one framework, shifted from pitch-first to opportunity-first conversations, and transformed stalled deals into lasting partnerships.

The result? 2X revenue growth, market leadership, and stronger buying relationships across the globe.

This case study reveals how WINS helped Boon Edam escape the transactional trap, align every rep around a common goal, and build a culture of trust-driven growth.

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